Latest Insights
Timely updates and valuable perspectives for AAHOA Members, focused on issues that matter most to hoteliers.
The ROI Crisis: Why Brand Partnership Must Be a Two-Way Street
Every brand mandate should pass one test: does it drive real ROI for owners? This piece calls for transparency, shared risk, and true partnership between hotel brands and franchisees.
Fair Franchising: The Next Step Toward Real Transparency and Accountability
Fair franchising requires transparency, clear reporting, and real accountability. When owners understand fees, rebates, and systems, they can protect margins and plan with confidence.
Strengthening Vendor & Partner Support
Collective buying power is hospitality’s untapped advantage. By uniting vendors and members under transparent, fair partnerships, AAHOA can turn everyday purchasing into measurable profit and stronger member value.
A Stronger AAHOA Starts with Fairness
Fairness is the foundation of a stronger AAHOA. Transparent fees, honest contracts, and accountable vendor practices help hotel owners build trust, protect profits, and create lasting partnerships that strengthen the entire hospitality industry.