Latest Insights
Timely updates and valuable perspectives for AAHOA Members, focused on issues that matter most to hoteliers.
The ROI Crisis: Why Brand Partnership Must Be a Two-Way Street
Every brand mandate should pass one test: does it drive real ROI for owners? This piece calls for transparency, shared risk, and true partnership between hotel brands and franchisees.
Fair Franchising: The Next Step Toward Real Transparency and Accountability
Fair franchising requires transparency, clear reporting, and real accountability. When owners understand fees, rebates, and systems, they can protect margins and plan with confidence.